As part of our forward-thinking marketing strategy, we’re on a mission to redefine SacRT’s brand identity for the future. This involves creating an evolved style and logo that will not only modernize our image but also enhance visibility for both our riders and community members to make it easier to identify the spectrum of services SacRT offers. This initiative has special significance as we prepare to rollout our new fleet of low-floor light rail trains this summer.  

In late 2022, SacRT engaged the community to discover how best to refresh our brand identity for the next decade. After more than 450 responses, we are ready to share the case study highlights and follow-up survey.  

In January and February 2024, SacRT held a second round of community input on the new brand identity. The survey has closed as SacRT is preparing to rollout the new logo in April 2024.